There are a few design things you need in your site that are more than just optional – they’re essential parts of web design culture. Some sites, however, seem to leave these out.
1) Your logo, if displayed on every page, should link back to your main page. If you have a logo on the header on every page of your site, it’s customary to have that logo link back to your main page. It’s an often used shortcut back to the main page when a user becomes lost in your content (see item #2.)
2) You should never be more than 4-5 clicks away from any other page on your site. It’s incredibly easy to bury content deep within your site. In the near-infinite Internet, users don’t have time for complex navigation schemes. When you design your site, keep in mind that most of your content should be easy to navigate to from anywhere else on the site. Write it out on paper in a diagram if you have trouble visualizing it.
3) Your page should have an about or contact section. There’s nothing more frustrating than trying to contact the owner of the site if there is no contact information available. I’m not suggesting that you need to give out your name, address, and cell phone number, but it’s nice to have a generic email or contact form on your site. This helps people who are trying to contact you about anything on your site – questions, comments, corrections, etc. The other thing you ought to have is an “about” page. While that’s not mandatory on *all* sites, it is incredibly necessary on most sites. If your site is a blog about global warming, having an about page mentioning your credentials is an important (and often overlooked) section of a site.
4) If you post anything that could be considered time sensitive, it should have a date. It’s pretty frustrating to run across an article without a date when the date is an important part. I probably don’t have to elaborate much on this bullet point, but remember that if you post something that says “The population of the world is 6 billion people” it should probably be dated incase someone stumbles on it in 5 years.
5) Link to your social networking pages. Welcome to web 2.0, if you don’t link to your social networking pages, you’re soooooooooooo 2004.